Data Privacy and Security Procedures and Assurances

Waypoint Analytical values the privacy and security of the information our customers choose to share with us through our testing and technology services, platforms, and applications; insofar as they are used to deliver and support those products and services, which are described at https://www.waypointanalytical.com. High ethical standards are a part of the core values of Waypoint Analytical.


Your Ownership of Your Information

We presume you own the information and data you provide to us when you purchase, set up an account for, or use any service provided by Waypoint Analytical (collectively, "Your Information"). We do not claim any ownership interest in Your Information. This means Your Information remains yours even after you provide it to us. By providing Your Information, you represent that you have the right to share it with us and to allow us to use and disclose it as explained in our Privacy Policy.


Your Information

Information We May Collect From You

As a customer, Waypoint Analytical may collect from you the following information:


How We May Use and Share Your Information

Waypoint Analytical may use Your Information:


Aggregated Information

"Aggregated Information" is either a combination or analysis of information from multiple sources that helps identify or create trends, benchmarks, summary metrics, or predictive algorithms, provided that Waypoint Analytical takes reasonable steps to prevent a specific individual or the individual’s data from being identified. Waypoint Analytical may create Aggregated Information from information that other customers choose to share with us, along with Your Information. Examples of Aggregated Information include summary soil fertility for a customer’s region, plant tissue nutrient levels by state, etc.

Waypoint Analytical may use Aggregated Information:


Other Information Use and Disclosure Rights and Commitments

Waypoint Analytical further commits that we will not sell Your Information to third parties.

We may also use or share Your Information or Aggregated Information as we believe to be necessary or appropriate:


Data Security

Waypoint Analytical uses reasonable organizational, technical and administrative measures to protect Your Information. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us.
To protect your privacy and security, we take certain steps designed to verify your identity before granting customer account access. You are responsible for maintaining the secrecy of your unique password and account information at all times and for any transactions performed from that account.
We will notify you of any known breach of data security relating to Your Information in accordance with applicable law.


Cookies

Cookies are pieces of information stored directly on the computer you are using. Cookies allow us to collect information such as browser type, time spent on using our, pages visited, language preferences, and other anonymous traffic data. We and our service providers use the information for security purposes, to facilitate navigation, display information more effectively, and to personalize your experience while using online services. We also gather statistical information about the usage of the online services in order to continually improve their functionality, understand how they are used and resolve questions regarding them. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to automatically decline cookies or be given the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular site. You may also wish to refer to [http://www.allaboutcookies.org/manage-cookies/]. If, however, you do not accept cookies, you may experience some inconvenience in your use of online services. For example, we may not be able to recognize your computer and you may need to log in every time you visit the applicable online services.